The mind of a UX designer, the eye of a visual designer. Projects include: UX/UI designs, products, logos, and brand development.
Before wading into the world of UX, I was (and still am) a visual designer. I enjoy providing creative identities for businesses and individuals. Below is a mix of various projects I've had the honor to work on over the years. These clients range from non-profits, higher-ed, individuals, real estate and more.
Trail Cover, product design: Rebranding insect repellant to not suck
Nuzzle, UX and brand design: An innovative app to help soothe anxious pets
Atlo, brand design: Atlanta's first bulk refill shop providing sustainable home and health products.
Trail Cover, Product Design 🌲
Software used: Illustrator, ProCreate, Photoshop
Project Partner: Cal Brackin
My role and responsibilities: logo development, branding, copy for marketing materials
Problem: Insect repellant is either filled with deet, not effectively bottled for backpacking, and/or doesn't smell pleasant to cover your body with.
Solution: Trail Cover is a natural and effective insect repellant concentrate made in a lightweight and sustainable way. It smells great, is safe for all skin types, and is light weight for using out on the trails and fitting into a backpack.
Nuzzle, UI/UX Design 🐶
Software used: Illustrator and Figma
Project Partner: Devva Sanders
My role and responsibilities: logo sketching, brand development, custom illustrations, wireframes, UX/UI design, prototyping
Problem: During the COVID-19 pandemic pets became used to having their owners home and present at all times. As the world transitions to a post-pandemic state, research has found an increase in pets anxiety levels and ability to be home alone.
Solution: Meet Nuzzle. Nuzzle is a sound app that provides calming and familiar noises to your furry best friend while you're away from home. Nuzzle pairs with your TV or bluetooth speaker in your home and control the sounds and volumes from your phone while you're away from home. Through Nuzzle you can play sounds you specifically selected for your pet. Nuzzle also features the ability for the owner to record their own voice into the sounds so their pet hears calming affirmations throughout their Nuzzle listening time.
Research: Academic studies confirm music plays an important role in calming animals. There is currently no other app on the market with the features and capabilities of Nuzzle.
Final logo mark
Nuzzle Apple TV integration
Project details: Atlo is Atlanta's first bulk refill partner launching in 2021-22. Atlo partners with customers to purchase sustainable house and beauty products with reusable and recyclable containers. Customers can then refill their containers with high-quality products to take an easy step to zero waste living.
Software used: Illustrator, Procreate, Photoshop
Brand identity: Health + beauty + home sustainable product brand
Brand tone: Personable, Fun, Helpful- Educational, Force for Change, Lifestyle, Change Driver
Target audience: Convenience-motivated semi-eco conscious health+beauty+home product shoppers
Brand guidelines prepared for client
Bulk refill delivery van
Thank you for reading!